It can’t be ignored… it can’t be controlled… it will determine your companies success… meet Google.
As a small business owner it is important that you have a good website and you are getting found on the Internet. Here are 10 SEO strategies that every website must utilize:
1. Internal links
Most people do not think to link pages within their website. An example of internal linking is suggested products, customer reviews, and contact info.
2. External links
It is important that your site links to other sites and that it doesn’t sit alone, like and island in a vague space of the World Wide Web. Think of links like a track, you need links like a train station needs railways leading to it, otherwise, trains will have no way of getting there. This is similar for Internet crawlers.
3. Social Media
Social media is an easy way for customers to communicate with your company and if it is done correctly, it can be a good way to create a buzz around your company and your website.
Blogs create fresh content on your website which will bring new traffic to your website and increase your credibility. Every new blog creates a new page to your site and is another opportunity to increase your keyword density.
5. Local Searches
If you are a local business, it is very important that you are searchable by location. Google recently merged Google Places with Google+ and it is important that your information is filled out completely. If someone does a location search you want your business to come up.
People are constantly on YouTube and it is important that you have content in all media forms. Videos can range from how-to videos, product demonstrations to entertaining and funny videos.
Press releases are another way of generating traffic to your website. News sites are popular and highly credible and a good incoming link to have to your site.
Sending out regular e-newsletters can help increase traffic to your site and keep people thinking about your company.
Reputation management is HUGE and it will make or break your company and if you have a lot of reviews, you will rank higher in search engine results.
When you add images into your website or blog posts, it is important that they have a descriptive title and relative tags to each image so that they come up in the image search results. When people click on the image, it will link them to your website.